Privacy Policy

This Privacy Policy explains how VG Digital Solutions Limited (“we”, “us”, “our”) collects, uses, shares and protects your personal data. It covers our business activities, including our website, SEO and digital marketing services, advertising campaigns, business development (cold emails, SMS and postal letters), and client relationships.

This Policy applies in addition to our Terms and Conditions.

Legal Framework

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

Legal Bases for Processing

We only process personal data when we have a valid legal basis under UK GDPR:

1. Consent – Where you have given clear, informed consent (e.g. accepting our cookie banner for the Meta Pixel or marketing cookies).
2. Contract – Where processing is necessary to provide our services or take steps before entering a contract.
3. Legitimate Interests – For B2B direct marketing, website analytics, advertising performance measurement, and service improvement. We have carried out Legitimate Interest Assessments (LIAs). A summary is available on request.
4. Legal Obligation – To comply with tax, accounting, regulatory, or other legal requirements.

You can withdraw consent at any time by contacting us.

Personal Data We Collect

Automatically Collected

• IP address and approximate location
• Device and browser information
• Pages viewed and actions taken
• Data via cookies, pixels and other storage and access technologies

Data You Provide

• Name, email address, phone number
• Business name, website URL, address
• Details of your business needs

Business Contact Data for Marketing

Names, job titles, business email addresses, phone numbers and postal addresses sourced from public records (Companies House, online directories, Google, LinkedIn public profiles etc).

Meta Pixel and Advertising

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram.

When you consent to marketing cookies, the Pixel collects information about your visit to our Site and shares it with Meta Platforms. If you are logged into a Meta account, this may be associated with your profile.

Legal basis: We only activate the Meta Pixel after you give consent via our cookie consent banner.

Joint Controllership: For certain processing via the Meta Pixel, we and Meta act as joint controllers. We have appropriate agreements in place with Meta.

Your controls:

• Manage your preferences via our cookie consent banner
• Adjust your Meta ad settings at facebook.com/ads/preferences
• Read Meta’s Privacy Policy: facebook.com/privacy/policy

Cookies, Pixels and Other Tracking Technologies

We use cookies, pixels, and other storage and access technologies on our Site. You can manage your preferences at any time via our cookie consent banner.

Categories we use:

• Necessary – Required for the Site to function (always active)
• Analytics – Help us understand how visitors use the Site (consent requested where required)
• Marketing / Advertising – Includes the Meta Pixel (requires your explicit consent)

Who We Share Your Personal Data With

We do not sell your personal data. We may share it with the following:

• Our employees and authorised contractors
• Service providers (website hosting, analytics providers, email platforms, CRM systems etc)
• Meta Platforms Ireland Limited and Meta Platforms, Inc. – for the Meta Pixel and advertising services
• Professional advisers and regulators (where legally required)

International Data Transfers

Some of our service providers (including Meta) are based outside the UK. When we transfer personal data internationally, we ensure it is protected through appropriate safeguards such as the EU-US Data Privacy Framework and Standard Contractual Clauses.

How Long We Retain Your Personal Data

• Website and analytics data: Typically 12–26 months
• Marketing contact data: Up to 24 months or until you opt out, whichever is sooner
• Client data: Duration of our contract plus 6–7 years thereafter (to meet legal and tax obligations)

Your Rights

You have the right to access, correct, delete, restrict or object to the processing of your personal data, and to withdraw consent. You also have the right to complain to the Information Commissioner’s Office (ICO).

To exercise any of these rights, please contact us using the details below.

Direct Marketing and Opting Out

We may send you marketing communications about our services via email or post where we have a legitimate interest. Every communication includes a clear way to opt out.

To stop receiving marketing:

• Click the “unsubscribe” link in any email
• Reply to an email with “UNSUBSCRIBE”
• Reply to an SMS with “STOP”
• Email us at info@vgdigitalsolutions.com
• Write to our registered office address

Children

Our website and services are not directed at children under 16. We do not knowingly collect personal data from children.

Data Security

We implement appropriate technical and organisational measures to protect your personal data. While we take reasonable steps to ensure security, no system is completely secure.

Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on this page with the effective date clearly shown. We will notify visitors of any material changes via a prominent notice on our website.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us.

We aim to respond to all enquiries within 5 working days.